WordPress is one of the leaders when it comes to content management. At its main core it is a user friendly plarform and on top of that its unparalleled when it comes to SEO (search engine optimization). One of the main strategies in terms of website optimization is running SEO audit that will provide necessary data which will help to optimize your site and its content to the fullest.
SEO Audit is a specific analysis based on crucial factors which affect visibility of your site in search engines. As a final result it will provide complex optimization report which includes suggestions and amendements that are necessary to take your site to the next level. To implement those you need either webmaster or programmer. Some of those changes are being done during the audit if website owner agreed to that (ie meta tags optimization). One of the crucial elements of SEO audit is implementation control, which should take note of all the elements that need optimization as requested in the report.
SEO audit is a diagnosis of your website prepared by SEO specialist. It shows the perfect path to healing.
Preparation of SEO Audit takes from few up to several hours. It all depends on website size, its characteristics, type of trade and how big is a competition. But one of the main factors is scale of problems we bumping into. Auditors use dozens of analitical tools in their work. Some of them are free to use and easily obtainable but others require investement. The key to get right diagnosis is checking dozens of factors that are important to SEO, furthermore obtaining the data and draw right conclusions from it. You can also find applications in the internet that will do SEO Audit completely for free but bare in mind that those are only showing basic information and you can not compare them with many hours of auditors work.
Professional SEO specialist can assess website comprehensively. The audit result is based on his knowledge, experience and the ability to analyze a lot of data. What will be included in the final report depends mostly on the package offered by the SEO agency. However many of them will provide full service which will give you access to detailed technical analysis of the website along with the analysis of content and sometimes also key phrases. The document will contain a list of elements of the site that should be improved. There will also be a list of errors on the site that affect its visibility. You should also receive ready-made solutions that you can use straight away.
Let’s take a look at an example of several elements examined during the audit along with their brief description:
Mobile First Index – is a change introduced by Google. It means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings
SEO audit – what tools ?
A good doctor needs access to the best equipment in his office. Why lead the treatment with old methods, if you can implement it more efficiently and faster based on technical innovations? This is also the case in the work of an SEO specialist. In his arsenal there are at least dozen of tools that are used to check the website in many aspects. Sure you can finde wide range of SEO software on the internet. However there is no point in getting to know all the tools, especially since some of the functionality overlaps. We can, however, distinguish a certain set, without which no auditor can imagine his work.
SEO Surfer is a tool that allows you to perfectly check trends for a specific industry or individual key phrases.
The set of tools that the auditor can use is of course much broader. For example : Screaming Frog, Sitebulb, SEO Optimer, Copyscape, Siteliner, SEO SpyGlass, SimilarWeb, SEO Power Suite.
The speed of the site’s operation determines visibility on Google. That is why it is a good idea to watch how your site loads.
The key moment for every website is its creation. We must effectively let the world know about its existence. SEO audit offers energetic value and will often determine website visibility in the search engine.
So first of all:
– construction of a new website. Note that SEO agencies in their offer often have not only optimization and positioning but also website design. It is not a coincidence. New website always needs to be optimized for best search engine visibility. It happens that webmasters creating a website completely ignore these issues. SEO agencies provide optimization along with the construction of the site, which is also already at the level of its structure adapted to the availability of Google robots . It saves time and money.
Unfortunately sometimes despite maintaining of good visibility on Google, the site suddenly “gets sick” and begins to decline in SERPs (Search Engine Results Page) . Then a quick examination and right diagnose are needed. That is why it is worth reaching for a professional SEO audit.
– sudden decrease in visibility. High positions are not given once and for all, and the site can easily lose them (that is why positioning is so important). SEO audit will help detect website weak points and restore positions on Google.
When making any changes on your webiste remeber that they can effect visibility in search engine rankings for important keywords. That is another factor you should consider reaching out for professional SEO help.
– old page redisign. Website design changes with each passing year, and website owners face the challenge of updating the layout and content on sites every few years. This often reflects on search engine rankings. All changes should be consulted with SEO specialists. The SEO audit will verify that everything is still working correctly. Periodic checking of the website for SEO is recommended. In fact some agencies offer carring out audits every few months.
Changing the website is always a risk of a sudden loss of visibility on Google. Therefore, any modifications are worth consulting with SEO specialists.
When taking over from previous agency SEO auditor must re-examine , get to know the history and analyze the new environment or find potential threats. Without a detailed audit, continuing work may not be possible. So the fourth case:
– verification of the page after taking it over from another agency. Although the main guidelines for conducting SEO audits are widely known, each auditor has his own proven methods of operation. What is more you should be aware that some specialists may apply solutions punished by Google. In this case the SEO audit will have two tasks: to identify the actual state and eliminate any traps set by the previous agency or SEO specialist.
The prevention mentioned above always strengthens our protection against potential threats. Therefore when choosing the services of the SEO agency it is worth making sure that SEO specialists will also perform audits. Such actions will minimize the risk of sudden changes in search engine rankings and at the same time will ensure that the agency regularly supervises the website.
The answer to this question depends on several factors. The cost of an SEO audit primarily determines the size and nature of the website. The age of the domain or the degree of complexity of keywords are also of great importance. The greater the competitiveness of phrases, the more often the higher the price of the audit.
In addition to technical issues, there are also objective issues, such as the size and experience of the SEO agency or the possibility of further cooperation. Usually, the agencies propose to carry out an audit at a preferential price if the client decides to order the site’s positioning at the same time.
There are at least a few tools on the market that tempt you with the prospect of savings and perform a free SEO audit. However such solutions work best for ad hoc activities. The SEO audit for free is usually automatically generated and its subject is only the basic technical details. Such standardization can lead astray, because it does not take into account the specificity of the industry and is completely detached from the goals set for the website. Free tools will not indicate for example duplication of content, they will not measure the depth of the site structure or compare it against the competition. The advantage of this solution is to get a set of basic information on factors important from the point of view of SEO. Thanks to this at least we will know briefly what the specialists are looking at. But the quality of this diagnosis will be at least questionable.
SEO audit – when to expect for first results ?
When you receive SEO audit, try to implement all of the indicated remarks. It happens more then ever that the website owners order an audit and then for various reasons give up or forget about implementing the recommended changes.
A graph illustrating the increase in visibility on Google after making comprehensive changes to the site for based on SEO audit.
What effects should the implementation of the SEO audit bring? Above all the visibility of key phrases will increase and this will turn into an increase in traffic to your website from organic search results. If your website is useful and well designed soon conversions should also go up and so should sales. When exactly? Much depends on the nature of the website and the scale of the changes. If the audit recommends modification of the meta tags, the first results of these changes will be noticeable already after 2-3 days from the introduction. As a rule, however you have to be more patient and wait at least a few weeks. If we want a dynamic jump in SERPs (Search Engine Results Page) we should also focus on website positioning which is often a natural continuation of the SEO audit. Its implementation also allows effective conducting of paid advertising campaigns (ie Google Ads).
Interested in an SEO audit? Contact us!